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Founded by Franco Moschino at the same time as his other company, Moonshadow, in 1983. It was known for its eccentric designs and poking fun at the established fashion scene. He enjoyed using interesting accessories for his designs such as plastic fried eggs and bottle caps. Moschino himself was known for his social awareness campaigns. The brand has stores all over the world and is made up of several labels including Love Moschino and Moschino Cheap and Chic. It has continued to be successful despite his untimely death in 1994.
The label is favored by Nicole Kidman, Beyoncé, Jessica Alba, and Debra Messing. Queen Bee of Beverly Hills carries only authentic Moschino Sunglasses.