The brand Fendi was originally a fur and leather-goods company in Rome, started by Edoardo and Adele Fendi in 1925. The shop was an immediate success because of how it was tailored to match the needs of post-war Italians. The business was handed down to their five daughters until Karl Lagerfeld came aboard as a designer in 1965. The double-F logo was created by Lagerfeld in the late sixties. The brand is perhaps best known for the "baguette" bags and is the leader in the fur industry. It also carries perfumes, eyewear, and timepieces. Fendi accessories are easily recognized for their logo-laden accessories, thanks in part to Carrie Bradshaw and the HBO series. Queen Bee of Beverly Hills carries 100% authentic and brand-new Fendi
bags and accessories.